5/2/2023 0 Comments Is grubhub seamlessIndeed with Allmenus, GrubHub may make sense of the seemingly innumerable menu websites, which seem hard to distinguish. Acquiring Dotmenu also positions GrubHub to gain a fair share of mobile ordering as they target a demographic that lives off their phones. Because of the success of Campusfood on some campuses (marketing and brandwise), GrubHub would be wise to wait in dismantling Campusfood. In addition, GrubHub can build upon the success of Campusfood, funneling young educated adults into their ordering network. This deal put GrubHub in more markets than the 13 it operates from currently. If you add to that the $20 million GrubHub received earlier this year, you can see how formidable GrubHub has become. GrubHub, flush with cash, swallowed up Dotmenu, which owns Campusfood, an ordering system specifically marketed to college students, along with Allmenus, a extensive database of menus. And after receiving $50 million in venture capital, they have grown overnight. But if you take the whole country into consideration, GrubHub’s reach is bigger than Seamless with more unique viewers. In the past I have given a considerable amount of attention to Seamless (formerly SeamlessWeb) and little to GrubHub. The restaurants give Seamless or GrubHub a percentage of the order. In essence, we are down to two major online services (Seamless and GrubHub) that provide customers with an online/mobile system to order delivery and takeout from restaurants.
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